Align Your Census Goals to Your Marketing and Sales Plans 

Built using industry benchmarks and data from more than 25 years of senior living experience, Creating Results' new and improved Senior Living Census Goals Calculator analyzes your community's needs to align your marketing budget and your sales activity goals.

Use the Senior Living Census Goals Calculator to: 

• Learn how many sales you will need to reach your census goals — inclusive of attrition consideration
• Learn how many inquiries and leads you'll need to meet or exceed your sales goals
• Receive an immediate estimated range for your community's annual direct marketing budget

Having marketing budget and sales activity goals backed by measurable, trackable results will provide the foundation you and your organization need to navigate forward in 2022. These marketing and sales guidelines will keep everyone accountable and focused on the same goals — maximum occupancy and market share!

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